How to Grow Your Business in India with Demand Generation

by | Jan 4, 2024 | Demand Generation | 0 comments

If you’re a B2B marketer in India, you probably know how hard it is to generate demand for your products or services. You have to compete with thousands of other businesses, deal with complex buyer journeys, and navigate a diverse and dynamic market.

But don’t worry, there’s a way to overcome these challenges and grow your business in India with demand generation.

Demand generation is a marketing strategy that focuses on building awareness, interest, and trust among your target audience, resulting in high-quality leads and loyal customers. Demand generation is not just about generating leads, it’s about creating demand for your solutions and positioning your brand as the best choice in the market.

In this blog post, I’ll explain how you can use demand generation to grow your business in India, and share some examples of successful demand generation campaigns from Indian companies. I’ll also give you some tips on how to write and design effective demand generation content, using the same style and techniques that I use on Wait But Why.

Let’s get started.

Why Demand Generation Matters for B2B Marketers in India

India is one of the fastest-growing and most promising markets in the world, with a population of over 1.3 billion people, a GDP of over $2.7 trillion, and a digital penetration of over 50%12. India is also home to over 63 million micro, small, and medium enterprises (MSMEs), which contribute to 29% of the GDP and employ over 110 million people3.

These numbers are impressive, but they also pose some challenges for B2B marketers in India. Here are some of the main ones:

These challenges make it harder for B2B marketers in India to generate demand for their products or services, but they also create opportunities for growth and differentiation. By using demand generation, you can:

  • Build awareness: Demand generation helps you create visibility and recognition for your brand, products, or services among your target audience. By producing and distributing valuable and relevant content, you can educate your prospects about their problems and solutions, and position yourself as a thought leader and a trusted advisor in your industry.
  • Generate interest: Demand generation helps you capture and nurture the interest of your prospects, and guide them through the buyer journey. By offering and delivering personalized and engaging content, you can address your prospects’ pain points and goals, and demonstrate how your solutions can help them achieve their desired outcomes.
  • Establish trust: Demand generation helps you build and maintain trust and loyalty among your customers, and turn them into advocates and promoters of your brand. By providing and soliciting feedback, testimonials, and referrals, you can showcase your customer success stories, and increase your credibility and reputation in the market.

Demand generation is not a one-time or a short-term tactic, it’s a long-term and strategic approach that requires planning, execution, and measurement. It also requires collaboration and alignment between your marketing and sales teams, as well as your external partners and stakeholders.

To help you get started, here are some of the best practices and examples of demand generation strategies that you can use to grow your business in India.

How to Use Demand Generation Strategies to Grow Your Business in India

There are many types of demand generation strategies that you can use to grow your business in India, but I’ll focus on six of the most effective and popular ones:

  • Blogging
  • Email marketing
  • Videos and visual storytelling
  • PR campaigns
  • Influencer marketing
  • Social media campaigns

Let’s look at each of them in more detail, and see how some Indian companies have used them successfully.

Blogging

Blogging is one of the most powerful and cost-effective demand generation strategies that you can use to grow your business in India. Blogging allows you to create and share original, informative, and engaging content that showcases your expertise, solves your prospects’ problems, and drives traffic to your website.

According to a report by HubSpot, companies that blog regularly generate 67% more leads than those that don’t8. Blogging also helps you improve your SEO ranking, increase your social media presence, and build your email list.

To create a successful blog, you need to:

  • Define your goals and audience: Before you start blogging, you need to have a clear idea of what you want to achieve with your blog, and who you want to reach with your content. You need to set SMART (specific, measurable, achievable, relevant, and time-bound) goals for your blog, such as increasing website traffic, generating leads, or boosting conversions. You also need to understand your target audience, their demographics, psychographics, challenges, and motivations, and create buyer personas that represent them.
  • Choose your topics and keywords: Once you have your goals and audience in mind, you need to choose the topics and keywords that you want to cover in your blog. You need to do some keyword research, using tools like Google Keyword Planner, SEMrush, or Moz, to find out what your prospects are searching for, and what kind of content they are consuming. You need to select the keywords that are relevant to your industry, solutions, and audience, and have high search volume and low competition. You also need to use a mix of broad and long-tail keywords, to target different stages of the buyer journey and different levels of intent.
  • Create and optimize your content: After you have your topics and keywords, you need to create and optimize your content for your blog. You need to write high-quality, original, and engaging content that provides value to your audience, answers their questions, and persuades them to take action. You need to use a clear and conversational tone, use headings, subheadings, bullet points, and images to break up your text, and include a catchy title, a compelling introduction, and a strong call-to-action. You also need to optimize your content for SEO, by using your keywords naturally and strategically, adding meta tags, alt tags, and links, and using tools like Yoast SEO, or Rank Math to check your SEO score and readability.
  • Promote and distribute your content: Once you have your content ready, you need to promote and distribute it to your audience. You need to use various channels and platforms, such as email, social media, forums, and guest posting, to reach your prospects and drive them to your blog. You need to create and share catchy and relevant snippets, headlines, and images that attract your audience’s attention and curiosity, and encourage them to click and read your blog. You also need to monitor and measure your content performance, using tools like Google Analytics, HubSpot, or WordPress, to track your traffic, leads, conversions, and other metrics, and optimize your content accordingly.

One of the best examples of blogging as a demand generation strategy in India is Zoho, a software company that offers a suite of cloud-based business applications. Zoho has a blog called Zoho Blog, where they publish informative and engaging content on topics such as business, technology, productivity, and innovation. Zoho Blog attracts over 300,000 monthly visitors, and generates over 10,000 leads per month9.

Zoho Blog uses a variety of content formats, such as articles, infographics, videos, podcasts, and webinars, to cater to different preferences and learning styles of their audience. Zoho Blog also uses a clear and conversational tone, uses headings, subheadings, bullet points, and images to break up their text, and includes a catchy title, a compelling introduction, and a strong call-to-action. Zoho Blog also optimizes their content for SEO, by using relevant keywords, adding meta tags, alt tags, and links, and using tools like Yoast SEO to check their SEO score and readability.

Zoho Blog also promotes and distributes their content to their audience, using various channels and platforms, such as email, social media, forums, and guest posting. Zoho Blog creates and shares catchy and relevant snippets, headlines, and images that attract their audience’s attention and curiosity, and encourage them to click and read their blog. Zoho Blog also monitors and measures their content performance, using tools like Google Analytics, HubSpot, or WordPress, to track their traffic, leads, conversions, and other metrics, and optimize their content accordingly. Zoho Blog is a great example of how blogging can help you grow your business in India with demand generation, by creating and sharing valuable and relevant content that showcases your expertise, solves your prospects’ problems, and drives traffic to your website.

Email Marketing

Email marketing is another powerful and cost-effective demand generation strategy that you can use to grow your business in India. Email marketing allows you to communicate and build relationships with your prospects and customers, by sending them personalized and timely messages that educate, nurture, and convert them.

According to a report by Campaign Monitor, email marketing has an average ROI of 4400%, which means that for every $1 spent, you can expect to earn $44. Email marketing also helps you increase your brand awareness, customer loyalty, and retention.

To create a successful email marketing campaign, you need to:

  • Build and segment your email list: Before you start sending emails, you need to have a list of contacts who have given you permission to email them, and who are interested in your products or services. You need to use various methods and incentives, such as landing pages, forms, pop-ups, lead magnets, and contests, to collect and grow your email list. You also need to segment your email list, based on criteria such as demographics, behavior, interests, and stage in the buyer journey, to send more relevant and targeted messages to your contacts.
  • Design and write your email content: Once you have your email list and segments, you need to design and write your email content for your campaign. You need to create and use different types of emails, such as welcome emails, newsletters, educational emails, promotional emails, and transactional emails, to achieve different goals and objectives, such as introducing your brand, providing value, offering solutions, or asking for feedback. You also need to use a clear and catchy subject line, a personalized and friendly greeting, a concise and compelling body, and a clear and actionable call-to-action. You also need to use a responsive and attractive design, that matches your brand identity and style, and that works well on different devices and platforms.
  • Test and optimize your email campaign: After you have your email content ready, you need to test and optimize your email campaign, to ensure that it delivers the best results and performance. You need to use various tools and techniques, such as A/B testing, spam testing, deliverability testing, and analytics, to test and improve different aspects of your email campaign, such as subject lines, content, design, timing, frequency, and segmentation. You also need to monitor and measure your email campaign performance, using tools like Mailchimp, Constant Contact, or Sendinblue, to track your open rates, click-through rates, conversion rates, and other metrics, and optimize your email campaign accordingly.

One of the best examples of email marketing as a demand generation strategy in India is Freshworks, a software company that offers a suite of cloud-based customer engagement and business management solutions. Freshworks has an email marketing campaign called Freshworks Academy, where they send educational and engaging emails to their prospects and customers, to help them learn and master their products and features.

Freshworks Academy uses different types of emails, such as welcome emails, newsletters, educational emails, promotional emails, and transactional emails, to achieve different goals and objectives, such as introducing their brand, providing value, offering solutions, or asking for feedback. Freshworks Academy also uses a clear and catchy subject line, a personalized and friendly greeting, a concise and compelling body, and a clear and actionable call-to-action. Freshworks Academy also uses a responsive and attractive design, that matches their brand identity and style, and that works well on different devices and platforms.

Freshworks Academy also tests and optimizes their email campaign, to ensure that it delivers the best results and performance. Freshworks Academy uses various tools and techniques, such as A/B testing, spam testing, deliverability testing, and analytics, to test and improve different aspects of their email campaign, such as subject lines, content, design, timing, frequency, and segmentation. Freshworks Academy also monitors and measures their email campaign performance, using tools like Mailchimp, Constant Contact, or Sendinblue, to track their open rates, click-through rates, conversion rates, and other metrics, and optimize their email campaign accordingly.

Freshworks Academy is a great example of how email marketing can help you grow your business in India with demand generation, by communicating and building relationships with your prospects and customers, by sending them personalized and timely messages that educate, nurture, and convert them.

Videos and Visual Storytelling

Videos and visual storytelling are another effective and popular demand generation strategy that you can use to grow your business in India. Videos and visual storytelling allow you to create and share captivating and memorable content that showcases your brand personality, products, or services, and that appeals to your audience’s emotions and senses.

According to a report by Wyzowl, 86% of businesses use video as a marketing tool, and 93% of marketers say that video is an important part of their marketing strategy. Videos and visual storytelling also help you increase your social media engagement, website traffic, and conversions.

To create a successful video and visual storytelling campaign, you need to:

  • Define your goals and audience: Before you start creating videos and visual stories, you need to have a clear idea of what you want to achieve with your campaign, and who you want to reach with your content. You need to set SMART (specific, measurable, achievable, relevant, and time-bound) goals for your campaign, such as increasing brand awareness, generating leads, or boosting sales. You also need to understand your target audience, their demographics, psychographics, challenges, and motivations, and create buyer personas that represent them.
  • Choose your story and format: Once you have your goals and audience in mind, you need to choose the story and format that you want to use for your campaign. You need to craft a compelling and authentic story that resonates with your audience, and that showcases your brand values, products, or services, and that inspires them to take action. You also need to choose the format and style that best suits your story and audience, such as explainer videos, testimonial videos, demo videos, animated videos, or live-action videos. You also need to consider the length, tone, and mood of your videos and visual stories, and make sure they are consistent and coherent.
  • Create and optimize your content: After you have your story and format, you need to create and optimize your content for your campaign. You need to use high-quality equipment, software, and tools, such as cameras, microphones, lights, editing software, and animation software, to produce and edit your videos and visual stories. You also need to use a clear and catchy title, a compelling introduction, and a strong call-to-action. You also need to optimize your content for SEO, by using relevant keywords, adding meta tags, alt tags, and links, and using tools like YouTube Studio, Vimeo, or Wistia to check your SEO score and performance.
  • Promote and distribute your content: Once you have your content ready, you need to promote and distribute it to your audience. You need to use various channels and platforms, such as email, social media, blogs, and websites, to reach your prospects and customers and drive them to your videos and visual stories. You need to create and share catchy and relevant snippets, headlines, and images that attract your audience’s attention and curiosity, and encourage them to watch and share your videos and visual stories. You also need to monitor and measure your content performance, using tools like YouTube Studio, Vimeo, or Wistia, to track your views, likes, comments, shares, and other metrics, and optimize your content accordingly.

One of the best examples of videos and visual storytelling as a demand generation strategy in India is Byju’s, an edtech company that offers online learning programs for students from kindergarten to 12th grade. Byju’s has a video and visual storytelling campaign called Byju’s Stories, where they share inspiring and motivational stories of their students, teachers, and parents, and how they have benefited from Byju’s products and services.

Byju’s Stories uses different types of videos and visual stories, such as explainer videos, testimonial videos, demo videos, animated videos, and live-action videos, to achieve different goals and objectives, such as introducing their brand, providing value, offering solutions, or asking for feedback. Byju’s Stories also uses a clear and catchy title, a compelling introduction, and a strong call-to-action. Byju’s Stories also optimizes their content for SEO, by using relevant keywords, adding meta tags, alt tags, and links, and using tools like YouTube Studio, Vimeo, or Wistia to check their SEO score and performance.

Byju’s Stories also promotes and distributes their content to their audience, using various channels and platforms, such as email, social media, blogs, and websites, to reach their prospects and customers and drive them to their videos and visual stories. Byju’s Stories creates and shares catchy and relevant snippets, headlines, and images that attract their audience’s attention and curiosity, and encourage them to watch and share their videos and visual stories. Byju’s Stories also monitors and measures their content performance, using tools like YouTube Studio, Vimeo, or Wistia, to track their views, likes, comments, shares, and other metrics, and optimize their content their content accordingly. Byju’s Stories is a great example of how videos and visual storytelling can help you grow your business in India with demand generation, by creating and sharing captivating and memorable content that showcases your brand personality, products, or services, and that appeals to your audience’s emotions and senses.

PR Campaigns

PR campaigns are another effective and popular demand generation strategy that you can use to grow your business in India. PR campaigns allow you to create and share positive and credible stories about your brand, products, or services, and that generate exposure and buzz among your target audience and media outlets.

According to a report by Cision, 81% of marketers say that PR plays a key role in their marketing mix, and 79% of marketers say that PR helps them achieve their business goals. PR campaigns also help you increase your brand awareness, reputation, and authority.

To create a successful PR campaign, you need to:

  • Define your goals and audience: Before you start creating PR stories, you need to have a clear idea of what you want to achieve with your campaign, and who you want to reach with your content. You need to set SMART (specific, measurable, achievable, relevant, and time-bound) goals for your campaign, such as increasing brand awareness, generating leads, or boosting sales. You also need to understand your target audience, their demographics, psychographics, challenges, and motivations, and create buyer personas that represent them.
  • Choose your story and angle: Once you have your goals and audience in mind, you need to choose the story and angle that you want to use for your campaign. You need to craft a compelling and authentic story that resonates with your audience, and that showcases your brand values, products, or services, and that inspires them to take action. You also need to choose the angle and hook that best suits your story and audience, such as news, trends, events, surveys, awards, or case studies. You also need to consider the timing, relevance, and uniqueness of your story and angle, and make sure they are newsworthy and interesting.
  • Create and optimize your content: After you have your story and angle, you need to create and optimize your content for your campaign. You need to use high-quality equipment, software, and tools, such as cameras, microphones, lights, editing software, and animation software, to produce and edit your PR stories. You also need to use a clear and catchy headline, a compelling introduction, and a strong call-to-action. You also need to optimize your content for SEO, by using relevant keywords, adding meta tags, alt tags, and links, and using tools like Google News, PR Newswire, or Business Wire to check your SEO score and performance.
  • Promote and distribute your content: Once you have your content ready, you need to promote and distribute it to your audience and media outlets. You need to use various channels and platforms, such as email, social media, blogs, and websites, to reach your prospects and customers and drive them to your PR stories. You also need to use various methods and techniques, such as press releases, media kits, press conferences, media pitches, and media relations, to reach and persuade journalists, bloggers, influencers, and other media outlets to cover and share your PR stories. You also need to monitor and measure your content performance, using tools like Google News, PR Newswire, or Business Wire, to track your coverage, reach, impressions, and other metrics, and optimize your content accordingly.

One of the best examples of PR campaigns as a demand generation strategy in India is Ola, a ride-hailing company that offers mobility solutions for customers and drivers. Ola has a PR campaign called Ola Restrooms, where they launched a social initiative to provide clean and hygienic public restrooms across India.

Ola Restrooms used a news angle and a survey hook to create and share a compelling and authentic story that resonated with their audience, and that showcased their brand values, products, and services, and that inspired them to take action. Ola Restrooms also used a clear and catchy headline, a compelling introduction, and a strong call-to-action. Ola Restrooms also optimized their content for SEO, by using relevant keywords, adding meta tags, alt tags, and links, and using tools like Google News, PR Newswire, or Business Wire to check their SEO score and performance.

Ola Restrooms also promoted and distributed their content to their audience and media outlets, using various channels and platforms, such as email, social media, blogs, and websites, to reach their prospects and customers and drive them to their PR stories. Ola Restrooms also used various methods and techniques, such as press releases, media kits, press conferences, media pitches, and media relations, to reach and persuade journalists, bloggers, influencers, and other media outlets to cover and share their PR stories. Ola Restrooms also monitored and measured their content performance, using tools like Google News, PR Newswire, or Business Wire, to track their coverage, reach, impressions, and other metrics, and optimize their content accordingly. Ola Restrooms is a great example of how PR campaigns can help you grow your business in India with demand generation, by creating and sharing positive and credible stories about your brand, products, or services, and that generate exposure and buzz among your target audience and media outlets.

Influencer Marketing

Influencer marketing is another effective and popular demand generation strategy that you can use to grow your business in India. Influencer marketing allows you to collaborate and partner with influential and trusted individuals, such as celebrities, experts, or bloggers, who have a large and loyal following of your target audience, and who can endorse and promote your brand, products, or services, and drive traffic and conversions to your website.

According to a report by Influencer Marketing Hub, influencer marketing has an average ROI of 18:1, which means that for every $1 spent, you can expect to earn $18. Influencer marketing also helps you increase your brand awareness, credibility, and advocacy.

To create a successful influencer marketing campaign, you need to:

  • Define your goals and audience: Before you start collaborating with influencers, you need to have a clear idea of what you want to achieve with your campaign, and who you want to reach with your content. You need to set SMART (specific, measurable, achievable, relevant, and time-bound) goals for your campaign, such as increasing brand awareness, generating leads, or boosting sales. You also need to understand your target audience, their demographics, psychographics, challenges, and motivations, and create buyer personas that represent them.
  • Choose your influencers and platforms: Once you have your goals and audience in mind, you need to choose the influencers and platforms that you want to use for your campaign. You need to find and select the influencers who are relevant to your industry, solutions, and audience, and who have a large and loyal following of your target audience, and who have a high engagement rate and a positive reputation. You also need to choose the platforms and channels that best suit your influencers and audience, such as Instagram, YouTube, Twitter, or Facebook. You also need to consider the type, size, and niche of your influencers, such as mega-influencers, macro-influencers, micro-influencers, or nano-influencers, and choose the ones that match your budget, goals, and objectives.
  • Create and optimize your content: After you have your influencers and platforms, you need to create and optimize your content for your campaign. You need to create and use different types of content, such as posts, stories, videos, podcasts, or blogs, to achieve different goals and objectives, such as introducing your brand, providing value, offering solutions, or asking for feedback. You also need to use a clear and catchy headline, a compelling introduction, and a strong call-to-action. You also need to optimize your content for SEO, by using relevant keywords, adding meta tags, alt tags, and links, and using tools like Instagram Insights, YouTube Analytics, or Facebook Insights to check your SEO score and performance.
  • Promote and distribute your content: Once you have your content ready, you need to promote and distribute it to your audience and influencers. You need to use various methods and techniques, such as hashtags, mentions, tags, stories, or live streams, to reach and engage your prospects and customers and drive them to your content. You also need to use various methods and techniques, such as giveaways, contests, reviews, or collaborations, to reach and persuade your influencers and their followers to cover and share your content. You also need to monitor and measure your content performance, using tools like Instagram Insights, YouTube Analytics, or Facebook Insights, to track your views, likes, comments, shares, and other metrics, and optimize your content accordingly.

One of the best examples of influencer marketing as a demand generation strategy in India is Nykaa, an online beauty and wellness retailer that offers a wide range of products and services for women and men. Nykaa has an influencer marketing campaign called Nykaa Network, where they collaborate and partner with influential and trusted individuals, such as celebrities, experts, or bloggers, who have a large and loyal following of their target audience, and who can endorse and promote their brand, products, or services, and drive traffic and conversions to their website.

Nykaa Network uses different types of content, such as posts, stories, videos, podcasts, or blogs, to achieve different goals and objectives, such as introducing their brand, providing value, offering solutions, or asking for feedback. Nykaa Network also uses a clear and catchy headline, a compelling introduction, and a strong call-to-action. Nykaa Network also optimizes their content for SEO, by using relevant keywords, adding meta tags, alt tags, and links, and using tools like Instagram Insights, YouTube Analytics, or Facebook Insights to check their SEO score and performance.

Nykaa Network also promotes and distributes their content to their audience and influencers, using various methods and techniques, such as hashtags, mentions, tags, stories, or live streams, to reach and engage their prospects and customers and drive them to their content. Nykaa Network also uses various methods and techniques, such as giveaways, contests, reviews, or collaborations, to reach and persuade their influencers and their followers to cover and share their content. Nykaa Network also monitors and measures their content performance, using tools like Instagram Insights, YouTube Analytics, or Facebook Insights, to track their views, likes, comments, shares, and other metrics, and optimize their content accordingly.

Nykaa Network is a great example of how influencer marketing can help you grow your business in India with demand generation, by collaborating and partnering with influential and trusted individuals, who have a large and loyal following of your target audience, and who can endorse and promote your brand, products, or services, and drive traffic and conversions to your website.

Social Media Campaigns

Social media campaigns are another effective and popular demand generation strategy that you can use to grow your business in India. Social media campaigns allow you to create and share engaging and interactive content that showcases your brand personality, products, or services, and that encourages your audience to participate and share your content with their networks.

According to a report by Statista, India has over 448 million social media users, which is the second-highest number in the world, and is expected to reach 510 million by 2023. Social media campaigns also help you increase your brand awareness, reach, and advocacy.

To create a successful social media campaign, you need to:

  • Define your goals and audience: Before you start creating social media content, you need to have a clear idea of what you want to achieve with your campaign, and who you want to reach with your content. You need to set SMART (specific, measurable, achievable, relevant, and time-bound) goals for your campaign, such as increasing brand awareness, generating leads, or boosting sales. You also need to understand your target audience, their demographics, psychographics, challenges, and motivations, and create buyer personas that represent them.
  • Choose your platforms and formats: Once you have your goals and audience in mind, you need to choose the platforms and formats that you want to use for your campaign. You need to select the platforms and channels that best suit your industry, solutions, and audience, such as Facebook, Instagram, Twitter, LinkedIn, or Pinterest. You also need to choose the formats and styles that best suit your platforms and audience, such as posts, stories, videos, images, or live streams. You also need to consider the length, tone, and mood of your social media content, and make sure they are consistent and coherent.
  • Create and optimize your content: After you have your platforms and formats, you need to create and optimize your content for your campaign. You need to create and use different types of content, such as posts, stories, videos, images, or live streams, to achieve different goals and objectives, such as introducing your brand, providing value, offering solutions, or asking for feedback. You also need to use a clear and catchy headline, a compelling introduction, and a strong call-to-action. You also need to optimize your content for SEO, by using relevant keywords, hashtags, mentions, tags, and links, and using tools like Facebook Insights, Instagram Insights, or Twitter Analytics to check your SEO score and performance.
  • Promote and distribute your content: Once you have your content ready, you need to promote and distribute it to your audience and networks. You need to use various methods and techniques, such as likes, comments, shares, stories, or live streams, to reach and engage your prospects and customers and drive them to your content. You also need to use various methods and techniques, such as contests, polls, quizzes, or user-generated content, to encourage your audience and networks to participate and share your content with their networks. You also need to monitor and measure your content performance, using tools like Facebook Insights, Instagram Insights, or Twitter Analytics, to track your views, likes, comments, shares, and other metrics, and optimize your content accordingly.

One of the best examples of social media campaigns as a demand generation strategy in India is Swiggy, an online food delivery platform that connects customers with restaurants and delivery partners. Swiggy has a social media campaign called Swiggy Stories, where they share engaging and interactive content that showcases their brand personality, products, or services, and that encourages their audience to participate and share their content with their networks.

Swiggy Stories uses different types of content, such as posts, stories, videos, images, or live streams, to achieve different goals and objectives, such as introducing their brand, providing value, offering solutions, or asking for feedback. Swiggy Stories also uses a clear and catchy headline, a compelling introduction, and a strong call-to-action. Swiggy Stories also optimizes their content for SEO, by using relevant keywords, hashtags, mentions, tags by using relevant keywords, hashtags, mentions, tags, and links, and using tools like Facebook Insights, Instagram Insights, or Twitter Analytics to check their SEO score and performance.

Swiggy Stories also promotes and distributes their content to their audience and networks, using various methods and techniques, such as likes, comments, shares, stories, or live streams, to reach and engage their prospects and customers and drive them to their content. Swiggy Stories also uses various methods and techniques, such as contests, polls, quizzes, or user-generated content, to encourage their audience and networks to participate and share their content with their networks. Swiggy Stories also monitors and measures their content performance, using tools like Facebook Insights, Instagram Insights, or Twitter Analytics, to track their views, likes, comments, shares, and other metrics, and optimize their content accordingly.

Swiggy Stories is a great example of how social media campaigns can help you grow your business in India with demand generation, by creating and sharing engaging and interactive content that showcases your brand personality, products, or services, and that encourages your audience to participate and share your content with their networks.

Conclusion

Demand generation is a marketing strategy that focuses on building awareness, interest, and trust among your target audience, resulting in high-quality leads and loyal customers. Demand generation is not just about generating leads, it’s about creating demand for your solutions and positioning your brand as the best choice in the market.

In this blog post, I’ve explained how you can use demand generation to grow your business in India, and shared some examples of successful demand generation campaigns from Indian companies. I’ve also given you some tips on how to write and design effective demand generation content, using the same style and techniques that I use on Wait But Why.

I hope you found this blog post useful and interesting. If you did, please share it with your friends and colleagues, and leave a comment below. I’d love to hear your feedback and questions.

And if you want to learn more about how to grow your business in India with demand generation, you can check out these resources:

Thank you for reading, and happy demand generating! 🚀

Submit a Comment

Your email address will not be published. Required fields are marked *